What is Content Marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Why Content Marketing?
Research shows that the more content your audience consumes, the more likely they are to buy from you. Here are a few more reasons why you should invest into content marketing: Content is king!
Its also proven that content marketing influences conversions. Our content marketing services will help you write content that will drive results and enhance your entire online marketing presence.
Our agency will help you increase your website traffic by targeting your marketing channels. We will help you take people from other online channels to your website. These online marketing channels may be social media, search engines, or your email marketing efforts. Our content writers will produce relevant content to engage your audience, build trust, and influence their purchasing decisions. Our marketing services include strategy development, content writing, editing, and publishing to your website.
Let’s be honest, most people don’t know about your business and it’s time to change that. If done correctly, you can use content marketing to significantly increase traffic to your site so you can get consistent, quality traffic to your website, and expose them to a brand they never knew existed.
Why is it important?
Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with.Neglecting it is way more risky than investing in it.
The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.
Brands who neglect the importance of content marketing today will have to play catch up tomorrow. On the other hand, those who have a content marketing strategy in place are already on the next level – honing their content with better customer data, better technology, and a better developed network, either in-house or outsourced, of content producers.
Whether your brand is new in the world of digital or simply needs a push in brand awareness, content marketing solves it for you. Bringing your brand and its concept closer to your target audience starts with grabbing their attention. We help you map out the most suitable approach to evoke your target audience’s emotion of curiosity, surprise, amazement and anything else that gets the right audience to talk about you.
The best part? This can happen while working towards more goal-oriented objectives such as an increase in your social media engagement, improved visibility in search engines, a larger email database and many more. Our content strategy will be tailored to your specific requirements.
To begin with our agency will craft a unique strategy. We’ll research your buyer’s persona, and learn more about your customers. As a result this will help us write content that appeals to them. Finally, before publishing, we will send all content to you in advance for you to approve.
Our content is professionally written, edited, and published internally to produce the best quality content for your business. As a result the content we develop will be unique to your business and published to your website.
Services include automatic distribution of your content to social media platforms, such as Facebook, Instagram, Twitter and Google Plus. For more robust content distribution, we recommend using a combination of our social media management services, social media advertising services, and/or our email marketing services.
We will send content marketing reports each month to breakdown the performance of our services for instance increased website traffic and time-on-site for each new user.
Grow your social media engagement and following
Many businesses discover that one of the most common problems they face during their social media marketing is that they don’t know what to write and/or share. With a predefined content marketing strategy and a content calendar in place, the task of social media marketing becomes much easier. Above all, we can work reactively to showcase your brand’s always on approach by joining already trending conversations and organize campaigns with influencers who will take you even further.
Improve your search engine visibility
Search Engine Optimization and content marketing go hand in hand: User-friendly, fresh and relevant content is necessary to perform well in the search engines. Content marketing can be used to target specific long-tail search terms whilst also improving the overall relevance of your website.
What’s the point in driving customers to your site who might never come back? The right type of content doesn’t need to mislead with click-bait headlines; it speaks for itself, therefore giving you permission to be honest with potential customers about what they can expect. This way, they won’t just come and go, and they will like you more for being transparent.
To summarize we’ll ensure your content output is of the highest quality to the audience that matters the most to you. If you are unsure of who this might be, we will help you identify your marketing personas.
If you have any questions, please do not hesitate to ask us. Give us a call or email us before visiting so we can make sure that you will be served with our best services.
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