Website Live Chat

Website Live Chat & Customer’s Experience

My favorite type of website live chat…

One cold winter evening in Saskatchewan I decided to head online and shop for graphic design software.

My favorite Fireworks had expired and now I was looking into what options do I have.

I am not a huge fan of live chat on website but I was browsing through the Adobe website and checking all other software they have to offer and being amazed with new technology.

I was visiting Adobe website after a long time.

They were offering two ways to purchase their subscription either pay a one time fee and buy the licence for ever or pay a monthly fee and get all of the products.

As I hit back from the packages page, Live Chat window popped up one Adobe website.

This website live chat box appeared from no where.

The moment was just made personal.

Agent asked if I need any help?

I did.

I asked what if I wanted only a one month subscription and get all the suite and not do the contract?

Agent quoted me the price right away, told me that I had that option and gave me a link from where I can order it from.

This personal chat and the moment it popped up just sold me on it.

On the aspect of customer service.

I would never go to Adobe store since I live in Saskatchewan. I may never have an opportunity to do so.

However with Live Chat on their website, I was helped in a way I felt I was shopping at a virtual Adobe store where agent knew when to interrupt and offer help.

No one likes a sales person after them on websites, no one but a customer service agent offering live chat on websites is much helpful.

One thing for sure with live chat on website service that internet is changing. Just like re-CATCHA improving security we talked about in one of our past posts.

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More time on website with this simple best practice.

More Time on Website.

Headings:

Who else wants more time on website?

The secret of more time on your website.

The secret of having website visitor stay longer on your website.

Little Known Ways to Get More Time Out of A Website Visitor.

Get Rid of Website Visitor Exiting Your Website Early Once For All.

Here’s a quick way to get more time per visitor on your website.

More Time On Websites.

Watch people spend more time on your website – Apply this simple trick.

 

 

Why More Time On Website?

If you are running a website for your company and have been challenges by low time on website, don’t you worry there are ways to turn it around & get more time on website.

People’s time is the most valuable when it comes to digital world.

They have so much distractions on the internet that when you have them on your home page, you want to make sure you are welcoming them and not turning them away.

This need of the hour of theirs has brought them to your website – this is your chance to impress them & that website resource that they would want to come back.

This way we grow our own website audience.

 

What is the best trick to instantly increase & get more time on website that anyone can apply?

The simple answer to this is use lighter background.

Believe it or not most websites you visit regularly such as search engines (Google,Yahoo) take any Banks website for example or social media websites like Facebook, LinkedIn – they all have one thing in common.

A very light background.

And of-course good content to keep them engaged and on the web page. Here is an article on website content that we published few months back is quite popular.

Yes they do spice it up with ads every now and then but the area your customer read about your business is generally white or very light in color.

 

How can I measure this if I apply this trick to increase time on website?

Just one word – Analytic.

Keep an eye on your time on website in your analytic account.

I recommend take 4-5 randoms months from last year or so just to get an idea.

Also a good idea is to pull last year same months report. So if you are pulling time on website report in March 2015, I would also take a quick look as to what happened in March 2014.

Gives you a good idea of your time on website average.

Now that you have this average number, watch for next 6-8 weeks you time on website.

Don’t worry if it drops right away – as often it happens when you make a change on your website people say oh no this is not where I was the last time until they realize they are on the right track and you have just given your website a fresher look.

Like they say looks could be deceiving. (jokes)

I say 3-4 months before you see that weekly trend is on up rise!

And yes dear reader if you decide to try this tip & whatever happens with time on website metrics on your website, do share!!

 

 

 

 

 

 

 

 

 

 

 

 

 

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Choosing web design company

What should one consider before acquiring website design services?

Choosing a service for your business always isn’t simple.

Do you want Coke or Pepsi vending machine?

Do you prefer onsite document destruction or if offsite shredding service is ok with you as well?

When come to website design service, we must also consider few things that suit our business style before we make a final call on who is going to be our website design company.

 

  • Their location
    This is a key point. Where are they located? Having website designer in your neighborhood means you can ask them to drop in to your office as you please. It is pretty much like having a website designer of your own, your own website department. This is the power of local website design business and relationship.
  • Who would I turn to for help on website after my website project is live?
    Generally as soon as website is launched, website designers are off to their next project. However you are not a website expert and you may still have some edits, some additions or perhaps delete some items. Who would you turn to for help? Make sure you have some kind of monthly service offered to help you stay on top.
  • Do you think you can work with this website designer?
    Another way to make sure you are dealing with the right set of individuals is to ask them for their first consultation, which generally is free and decide if the personality you are dealing with will be something you can work with in the long run.
  • How fast do they get website work done?
    It sure takes time to write website codes, no doubt. But there must be a timeline. This is a very important point. Some website companies, even the largest one in Canada takes forever to make changes or to finish off the website project. We recommend you ask them how much time it takes to do a simple job, such as building a banner or adding a two column web page.
  • What sort of on going website support do you get?
    The main purpose of website is to share current business information. That being said, information does get dated too. Just like back in the print marketing days, we use to change our print ad regularly to stay fresh and made sure our brand was in consumers mind.
  • Of-course their portfolio
    This is of-course a given, visit their website and check out who are their customers.

How often did you read the same ad twice? Not that often. Same with websites, when customer visit your website it is imperative to give them a new piece of information, be it nugget size.

Here is small tip on website background that will help you with your website  goals and our way of saying thanks for reading.

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Saskatchewan Website Design Experts.

Hey Saskatchewan, give all your website design problem to web experts.

We outsource everything, it is true Saskatchewan.

From the pen we write on a paper to garbage collection.

Everything is outsourced in someways.

When we decide to write we outsource pen contract to a company. Same goes for paper.

We make so many business partners along the business journey dear Saskatchewan, that it is overwhelming.

One expert advise we find hard to make time for, beside a fitness trainer, is website design expert.

We believe that we will learn all about websites or maybe a thing two and be able to run websites perfectly.

Where reality is far different.

In our recent post we talked about how website technology changes overtime? 

Whereas in website design world so much has changed. Something that was hot in 2007 seems like it was ages ago.

We at WebsiteDepartment.ca are highly skilled, trained and experienced website design experts based out of Dalmeny, Saskatchewan.

We would love to set up a virtual or face to face one on one meeting with one of our Saskatchewan website design experts and you.

And the only meeting agenda item will be “Your Business Website”.

Our consultation style is based on analytic & through website analytic we measure and plan your website marketing success.

If you are eager to change things around with your website, I highly recommend you get in touch with us and get a first initial assessment of your website completed, this is done at absolutely no charge.

I am positive you will not be disappointed and if you do so we will give one tip that will change the course of your website.

 

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Digital Technology Changes Overtime.

Digital Technology Changes Overtime

Digital Technology changes overtime and all the time.

Do you remember these revolutionary rolls?

Once upon a time they were a big breakthrough in photography world.

They were compact, handy and advanced.

What happened to them? One wonders and it appears to be another victim of technology that changes overtime & all the time.

They meant a lot at one point and we took extra care of these rolls and get them developed.

But the million dollar questions is that where are they now? What happened to them?

One wonders and the answer is very simple, there will always be something better than last.

From Ford’s Model T to F-150.

From Kodak film rolls to memory cards.

Technology will never remain same.

Website design & online space isn’t much different and constantly evolving.

Few years ago website design was a must, the transition from paper marketing to web was long and short at the same time.

Considering how many years the print phone book were the only source of local business information at disposal to searches online.

What has changed now?

Mobile. The introduction of smartphone has changed it all again and the future for business owners lies in Mobile.

What is your mobile strategy?

Let’s take sometime and consider a mobile strategy for your business & website security.

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Saskatoon Mobile Friendly Webistes.fw

What Saskatoon Ought to Know About Mobile Friendly Website Design?

Why mobile optimized website design? 

Saskatoon here is a huge reason why now is the time to mobile optimize your business website.

Google just rolled out their Mobile Friendly label.

This is a change Saskatoon that makes having a mobile friendly website design even more crucial for business.

When search giants like Google announce a Mobile Friendly label on their search results page, you know this is a serious matter.

So now when you search for a term on your mobile device, following is what most likely be pulled in search results:

mobile-friendly

Notice how there  is Mobile-friendly means that this website is your mobile device friendly and not a website that will frustrate you.

Mobile friendly Websites and Search Engines Rankings

It was all about your customer experience before, but now it is also important for search engines.

Saskatoon websites with mobile compatibility will rank higher in search results.

Going back to Google’s mission as search engine, to ensure their consumer find the most relevant & accurate information on easily navigable websites.

So Saskatoon is your business fully prepared for Mobile? 

We just don’t want your business to stay behind.

Remember all we do on websitedepartment is to make internet a better place for your customers.

Our mobile development team can certainly help you out, we offer number of options when it comes to mobile technology.

We would love to consult you on your mobile website strategy.

 

 

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Secure Website and Web

Website Security: re-CAPTCHA by Google

 What is re-CAPTCHA?

 

Exciting news for all of us who browse the internet.

We have a new and improved identification system, being offered by Google now.

Remember CAPTCHA?

CAPTCHA? No Thank You Says Google

You must have came across this on several websites and had to ensure the website that you are not a robot but an actual human surfing the web.

The only part that annoyed me at times what that sometime the CAPTCHA image would be so blurry on some websites and tough to read that I would have to enter 3-5 times before getting one right.

No more thanks to Google.

Google has gotten smarter and have just introduced a secured and easy replacement to CAPTCHA, the re-CAPTCHA.

 

Well isn’t that something. Most of us do not necessary like to use CAPTCHA good on Google to take such a step and make internet technology a better place for their customers.

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Website Content Writing Service

If You Don’t Write Content On Website Regularly Now, Google Will Hate You Later.

I agree not everyone can be a scientist.

Same is true for copy writing.

When it comes to publishing content on website, we struggle. 

Generally we struggle. This is because we are not sure what will be the best way to express ourselves.

A good example would be of About Us page.

Now this is one page where you should comfortably be able to talk about as no one else can, but we struggle.

That is why I guess we notice a lot websites run without a single word of  yourself. This page gives you full licence to talk only about yourself and no one else.

Sadly how often do we find no word of content to be found on this page or a coming soon under construction sign.

 

If this sounds like your website, then you have two simple choices to make in order to fix this website content issue of yours.

You need to either turn the page off that has no content until you get a great copy written for this web page.

Next you can hire a service like WebsiteDepartment and be 100% worry free of all website grief and let the website experts handle it all for your for a small monthly fee

 

Nonetheless, a big turn off for someone who wanted to learn more about you business.

Customer was looking to find more reasons to do business with you and you have just shut yourself down.

If this is your story, than I highly recommend you either turn off the about us page or get professional about us copy written and pubslished on your website today by WebsiteDepartment.ca

Website content writing service can cost you whatever you want to spend, however many website pages you want to build.

 

 

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Corporate website backgrounds

Why my corporate website background color matters?

I am in middle of re designing my corporate website and want to make it better than its predecessor.

Here is one tip you should apply on you corporate website.

Go for the lighter background. Preferably white.

Light grey and other light color options are also good choice for corporate websites.

Now you may ask on what basis you recommend this?

It is not a theory anymore for us as corporate website designers. It is a fact that websites with lighter background scores better time on site than the ones in dark colors.

Think of Google home page, it is white.

What is the background of your bank, government or facebook page?

Next way to understand it is imagine a book with black pages & white fonts or same book in black fonts and white pages?

I hope you get the point above & make your website more welcoming to your customers and websites visitors eyes.

They will thank you for this and stay longer on your corporate website.

 

How can I track the performance?

Simply head to your Google Analytic account and see what was your time on corporate website in last three months. Take an average and note it down.

Now after going with lighter background, go ahead and check your time on corporate website again in next 3 months.

You will now know the difference and see value in the change you have made.

Trust me you  will be proud.

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Benefits of one business website.

Why one website for my business?

Some businesses, especially car dealerships often have more than one website.

Sometime OEMs have forced their website solution onto them or some other marketer offer website as a must buy when buy advertising with them.

They get away with it as search engines understand the logic behind carrying two websites.

But if you were a website design agency like ours, you would not want two websites.

Small business put a lot of effort to keep one website alive and fresh forget two.

Plus we will then just start copy pasting content on one and another page. This leads to Google’s algorithmic penalty of duplicate content.

If I want you to take anything away from this article is that keep one website.

Be it the only one page website, but it should be a complete page.

No coming soon is any longer part of our website marketing strategy.

Second biggest takeaway is duplicate content and trust me you do not want search engines against you.

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